Experiences of Foreign Investors as the Factor of Creating Place Marketing of Bosnia and Herzegovina Aimed at Attracting Foreign Direct Investment

The paper analyzes the experiences of foreign investors in terms of their business activities in Bosnia and Herzegovina. The aim of the research is to identify the experiences of foreign investors in Bosnia and Herzegovina so as to contribute to the creation of place marketing of Bosnia and Herzegovina as the investment destination. The paper briefly highlights the importance of foreign direct investment for the economic growth and development of the countries recipients of capital and the role of place marketing as the factor in attracting foreign direct inves...